Global Video Streaming Market Analysis: OTT Platforms and Digital Media Trends

The global video streaming market has transformed the entertainment industry by shifting from traditional cable TV to on-demand, internet-based platforms . Platforms such as Netflix, Amazon Prime Video, Disney+, YouTube, and Hulu have revolutionized content consumption by offering personalized, ad-free, and high-quality streaming experiences. The rise of OTT (Over-the-Top) services, live streaming, and user-generated content has driven market expansion. The adoption of high-speed internet, 5G technology, and smart devices has further accelerated the transition to streaming as a primary form of media consumption. Market Overview The video streaming market is expanding due to: Cord-cutting trends as consumers move away from traditional TV subscriptions. Rising investments in original content by major OTT platforms. Integration of AI and machine learning for personalized recommendations. Click here to download a sample report Key Marke...